social media

3 Last-Ditch Sales Efforts To Boost Yearbook Sales

When you're down to the wire and you haven't quite hit your sales goal, yet, what do you do? We've got a few suggestions for the last few weeks of yearbook sales.

First of all, your sales team cannot be shy. It's time to use all of the tools at your disposal to make those last minute sales. First and most obvious in today's cyber-connected society: SOCIAL MEDIA. Every person working on your yearbook should be promoting it via every platform they are active on. Not exactly sure how to go about it? Try this:

  •  Snap a photo of the team working on the book or people looking at last year's book.   
  •  Use this photo on Instagram, Facebook and Twitter with a message that details how much time is left in your campaign AND when/where you'll be for people to place orders. If your school utilizes online ordering, give them the web address, too!
  • Does your school have social media accounts? Ask whoever provides content for them to post what you've posted on your own accounts.
  • Snapchat another photo of the yearbook team or the cover for this year's book on a computer monitor. Post it to your story for the day. Again, everyone involved in the project should do this. Create a buzz! Make people aware time is running out! 
  • Do it again tomorrow.

Next, utilize your school's daily announcements. At the very least, information about yearbook sales could be included in the daily information students get. If you're feeling creative, write a clever soundbite and make the announcement yourself! Many schools also email all parents subscribed to the announcements each day. Request that the information be passed along that way, as well. Include all details including when and where to purchase (including online option if applicable), the price of the yearbook and last day to order.

Using brightly colored countdown flyers may boost last minute sales efforts!

Using brightly colored countdown flyers may boost last minute sales efforts!

Last, but not least, plaster the hallways and doorways with signs that change daily saying how many days are left to purchase. A visible countdown shows there is a hard and fast deadline that needs to be met. Changing the flyer positions and color of paper they're printed on each day will call attention to your campaign. Make sure whoever is hanging new flyers also takes down all the flyers from the days previous to avoid any confusion about time left to order.

Want to use our countdown flyers? Find the blank printable version here.

Summer Yearbook Coverage

Five Tips To Covering Summer In Your Yearbook 

Just because you’re not IN school during the summer months, doesn’t mean there aren’t important things going on, begging to be captured and included in your yearbook. After all, isn’t the purpose of your YEARbook to tell the story of the entire year?

So how do you identify those stories and cover them? Check out these five great tips to follow as you enter into your summer months. Remember – sometimes the stories and happenings of the summer can be the most interesting! What happens in summer shouldn’t stay there—it should be captured in the yearbook!

1. Prepare in Advance 
Create a detailed plan with specific assignments for each staff member broken down by week. This helps make the tasks more manageable and easier to track progress. Your plan should include actionable items that each student can accomplish to contribute.

2. Make a Coverage List
Create a laundry list of coverage ideas (summer school, camps, jobs, vacations, volunteer activities, events, retreats, summer sports, fundraisers, etc.). Use social media to stay in the loop and find interesting stories to cover. 

3. Pair Up
Have a photographer and reporter pair up to cover an identified event together. Both can offer differing perspectives and help each other better capture the heart of the final story. Don't forget to use your "Press Badges" (or create some) to give your staffers credibility and make it easier for them to get interviews and photos. 

4. Don’t Forget School Staff
Teachers and other school staff use their summers to do all kinds of cool things. Some continue to teach or have other summer jobs while some travel, do research, take classes, vacation or spend time with their family. Be sure to include them when investigating potential story ideas and photo opportunities!

5. Be Ready for Back to School 
A lot happens in the final weeks before school starts and these activities provide great opportunities for coverage (sports tryouts, freshman orientation, classroom and school grounds preparation, club meetings, school board sessions, back to school shopping, etc.). 

Yearbook Planning Calendar - March

Here's your March checklist of items to do for your yearbook to keep you on track this year! Just click on the link to download the checklist to have on hand. 

Yearbook Planning Calendar - February Checklist

Here's your February checklist of items to do for your yearbook to keep you on track this year!

Selling Your Yearbook - Creative Video Ads To Spark Inspiration

Who doesn't love video? The adorable kittens...flash mobs...crazy songs...bad lip-reading...babies dancing and other crazy things...even here at the Idea Garden Blog we can't help ourselves from indulging in the fun videos that get passed along. So what better way to advertise your school's yearbook sale than a video? Now, posters and ads are a MUST and should be all around school, along with announcements, tweets, ads on your school's website, etc. But how much fun would it be to create a video that gets passed along to your friends and really spreads the word?

We've compiled a list of some of our favorite we've seen to help spark some inspiration. Be sure to share yours with us, we'd love to see it!

http://www.youtube.com/watch?v=obXJ05yG4eU

http://www.youtube.com/watch?v=krLwL8mEhms

http://www.youtube.com/watch?v=dTl0tZ5Yrxo

http://www.youtube.com/watch?v=9qpFSeoHsWY

http://www.youtube.com/watch?v=zFuA3_mpidM

http://www.youtube.com/watch?v=6g9UOUdIKh8

http://www.youtube.com/watch?v=fippGiq-Lzo

Happy yearbooking - and video making!

~ Your Idea Garden Team