marketing and sales

3 Last-Ditch Sales Efforts To Boost Yearbook Sales

When you're down to the wire and you haven't quite hit your sales goal, yet, what do you do? We've got a few suggestions for the last few weeks of yearbook sales.

First of all, your sales team cannot be shy. It's time to use all of the tools at your disposal to make those last minute sales. First and most obvious in today's cyber-connected society: SOCIAL MEDIA. Every person working on your yearbook should be promoting it via every platform they are active on. Not exactly sure how to go about it? Try this:

  •  Snap a photo of the team working on the book or people looking at last year's book.   
  •  Use this photo on Instagram, Facebook and Twitter with a message that details how much time is left in your campaign AND when/where you'll be for people to place orders. If your school utilizes online ordering, give them the web address, too!
  • Does your school have social media accounts? Ask whoever provides content for them to post what you've posted on your own accounts.
  • Snapchat another photo of the yearbook team or the cover for this year's book on a computer monitor. Post it to your story for the day. Again, everyone involved in the project should do this. Create a buzz! Make people aware time is running out! 
  • Do it again tomorrow.

Next, utilize your school's daily announcements. At the very least, information about yearbook sales could be included in the daily information students get. If you're feeling creative, write a clever soundbite and make the announcement yourself! Many schools also email all parents subscribed to the announcements each day. Request that the information be passed along that way, as well. Include all details including when and where to purchase (including online option if applicable), the price of the yearbook and last day to order.

Using brightly colored countdown flyers may boost last minute sales efforts!

Using brightly colored countdown flyers may boost last minute sales efforts!

Last, but not least, plaster the hallways and doorways with signs that change daily saying how many days are left to purchase. A visible countdown shows there is a hard and fast deadline that needs to be met. Changing the flyer positions and color of paper they're printed on each day will call attention to your campaign. Make sure whoever is hanging new flyers also takes down all the flyers from the days previous to avoid any confusion about time left to order.

Want to use our countdown flyers? Find the blank printable version here.

Yearbook Planning Calendar - April

Here's your April checklist of items to do for your yearbook to keep you on track as you wrap up the year! Just click on the link to download the checklist to have on hand. 

Yearbook Planning Calendar - March

Here's your March checklist of items to do for your yearbook to keep you on track this year! Just click on the link to download the checklist to have on hand. 

Yearbook Planning Calendar - February Checklist

Here's your February checklist of items to do for your yearbook to keep you on track this year!

Yearbook Planning Calendar - January Checklist

Here's your January checklist of items to do for your yearbook to keep you on track this year! Just click on the link to download the checklist to have on hand. 

Yearbook Ads: Determining Ad Sizes

Selling ad space in your yearbook? If you're not, you may want to consider it! It's a great way to generate additional revenue to help cover costs and fundraise. 

Use the guides below to help set up the size options you want to offer in your yearbook:

8.5"x11" Yearbook

9"x12" Yearbook

Yearbook Planning Calendar - September Checklist

Here's your September checklist of items to do for your yearbook to keep you on track this year! Just click on the link to download the checklist to have on hand. 

Welcome back to school!

~ Your Idea Garden Team

Selling Your Yearbook - Creative Video Ads To Spark Inspiration

Who doesn't love video? The adorable kittens...flash mobs...crazy songs...bad lip-reading...babies dancing and other crazy things...even here at the Idea Garden Blog we can't help ourselves from indulging in the fun videos that get passed along. So what better way to advertise your school's yearbook sale than a video? Now, posters and ads are a MUST and should be all around school, along with announcements, tweets, ads on your school's website, etc. But how much fun would it be to create a video that gets passed along to your friends and really spreads the word?

We've compiled a list of some of our favorite we've seen to help spark some inspiration. Be sure to share yours with us, we'd love to see it!

http://www.youtube.com/watch?v=obXJ05yG4eU

http://www.youtube.com/watch?v=krLwL8mEhms

http://www.youtube.com/watch?v=dTl0tZ5Yrxo

http://www.youtube.com/watch?v=9qpFSeoHsWY

http://www.youtube.com/watch?v=zFuA3_mpidM

http://www.youtube.com/watch?v=6g9UOUdIKh8

http://www.youtube.com/watch?v=fippGiq-Lzo

Happy yearbooking - and video making!

~ Your Idea Garden Team