When you're down to the wire and you haven't quite hit your sales goal, yet, what do you do? We've got a few suggestions for the last few weeks of yearbook sales.
First of all, your sales team cannot be shy. It's time to use all of the tools at your disposal to make those last minute sales. First and most obvious in today's cyber-connected society: SOCIAL MEDIA. Every person working on your yearbook should be promoting it via every platform they are active on. Not exactly sure how to go about it? Try this:
- Snap a photo of the team working on the book or people looking at last year's book.
- Use this photo on Instagram, Facebook and Twitter with a message that details how much time is left in your campaign AND when/where you'll be for people to place orders. If your school utilizes online ordering, give them the web address, too!
- Does your school have social media accounts? Ask whoever provides content for them to post what you've posted on your own accounts.
- Snapchat another photo of the yearbook team or the cover for this year's book on a computer monitor. Post it to your story for the day. Again, everyone involved in the project should do this. Create a buzz! Make people aware time is running out!
- Do it again tomorrow.
Next, utilize your school's daily announcements. At the very least, information about yearbook sales could be included in the daily information students get. If you're feeling creative, write a clever soundbite and make the announcement yourself! Many schools also email all parents subscribed to the announcements each day. Request that the information be passed along that way, as well. Include all details including when and where to purchase (including online option if applicable), the price of the yearbook and last day to order.
Last, but not least, plaster the hallways and doorways with signs that change daily saying how many days are left to purchase. A visible countdown shows there is a hard and fast deadline that needs to be met. Changing the flyer positions and color of paper they're printed on each day will call attention to your campaign. Make sure whoever is hanging new flyers also takes down all the flyers from the days previous to avoid any confusion about time left to order.
Want to use our countdown flyers? Find the blank printable version here.