attention grabbing

3 Last-Ditch Sales Efforts To Boost Yearbook Sales

When you're down to the wire and you haven't quite hit your sales goal, yet, what do you do? We've got a few suggestions for the last few weeks of yearbook sales.

First of all, your sales team cannot be shy. It's time to use all of the tools at your disposal to make those last minute sales. First and most obvious in today's cyber-connected society: SOCIAL MEDIA. Every person working on your yearbook should be promoting it via every platform they are active on. Not exactly sure how to go about it? Try this:

  •  Snap a photo of the team working on the book or people looking at last year's book.   
  •  Use this photo on Instagram, Facebook and Twitter with a message that details how much time is left in your campaign AND when/where you'll be for people to place orders. If your school utilizes online ordering, give them the web address, too!
  • Does your school have social media accounts? Ask whoever provides content for them to post what you've posted on your own accounts.
  • Snapchat another photo of the yearbook team or the cover for this year's book on a computer monitor. Post it to your story for the day. Again, everyone involved in the project should do this. Create a buzz! Make people aware time is running out! 
  • Do it again tomorrow.

Next, utilize your school's daily announcements. At the very least, information about yearbook sales could be included in the daily information students get. If you're feeling creative, write a clever soundbite and make the announcement yourself! Many schools also email all parents subscribed to the announcements each day. Request that the information be passed along that way, as well. Include all details including when and where to purchase (including online option if applicable), the price of the yearbook and last day to order.

Using brightly colored countdown flyers may boost last minute sales efforts!

Using brightly colored countdown flyers may boost last minute sales efforts!

Last, but not least, plaster the hallways and doorways with signs that change daily saying how many days are left to purchase. A visible countdown shows there is a hard and fast deadline that needs to be met. Changing the flyer positions and color of paper they're printed on each day will call attention to your campaign. Make sure whoever is hanging new flyers also takes down all the flyers from the days previous to avoid any confusion about time left to order.

Want to use our countdown flyers? Find the blank printable version here.

Keeping Things Interesting

Yearbooks are, by definition,  a record of the year. An annual publication containing statistics, commemorating school activities and student accomplishments. A history book of life at your school, during a period of time.

Of course, the goal is to make the yearbook interesting and engaging. In order to do this, the yearbook staff’s job is to combine both fact and entertainment. The big question is: how?

One foolproof way to add interest is to include as many people as you can onto the pages of your yearbook. This means not only triple checking that a photo of every person in the student body is included, but also adding those ‘student interest’ pieces that are going keep pages turning. These shouldn’t be full features, but mini-interviews or surveys. They don’t need to take up much of the valuable real estate in your book, consider them a 'high-interest page filler'. Using a PIctavo Snippet to contain the information creates a great design package that you can use on any student page.

How in-depth you’d like your student interest pieces to be is entirely up to your yearbook staff. Some questions are suited for both an entire school survey OR a “man on the street” style photo and answer. Others will require more lengthy answers and each package will only allow for a single interview subject to be represented. We’ve created a few examples to get your creative juices flowing!  

 

People love to answer questions about themselves. Use survey results to fill in a Pictavo Snippet. Shown above: S1010N

People love to answer questions about themselves. Use survey results to fill in a Pictavo Snippet. Shown above: S1010N

Ambush interviews are great for that entertainment factor we've been mentioning. Keeping subject matter light and fun will ensure that students will want to be interviewees!  Pictavo Snippet used above: S1249N

Ambush interviews are great for that entertainment factor we've been mentioning. Keeping subject matter light and fun will ensure that students will want to be interviewees!

Pictavo Snippet used above: S1249N

Being able to get content for your yearbook from the student body not only keeps your yearbook accurate, it also gives readers that 'day in the life' reality that is indicative of the time. Make your interviews casual and fun. In doing so, your replies will be conversational and real. Survey questions should be multiple choice so creating infographics is easy and straight forward.

Still looking for more ideas? The Snippet pages of the Pictavo Design Guide are loaded with more ideas. Take a look and get inspired!