money for yearbooks

On Your Mark! Get Set! SELL!

Think it's too early to start selling yearbooks? WRONG! Knowing early in the year what kind of response you're getting from the student body helps you to plan how many pages and what kind of add ons your budget can afford for this year's book. There are some early-in-the-school year events that can help you sell your book. Take advantage! Get together with student council, school administration, or the activities director and see what kind of "bundles" you can create for students. For example:

Back to School Bundle - a sports pass/punch card (whatever your school currently uses), an official school t-shirt, and a yearbook for $XX.

Spirit Week/Homecoming Bundle - homecoming/mascot t-shirt, homecoming dance ticket, and a yearbook for $XX.

* Make sure you cover the expense of all the products, but the discount for purchasing together is substantial enough that they feel like they're getting a bargain!

Back to school gets expensive for families. Give people the option of ordering their book and putting a down payment on it at the beginning of the year and making two more payments throughout the school year.

Does your yearbook publisher have an online ordering option? Do parents know about it? It's handy to be able to hop on the internet and purchase a yearbook when it's at YOUR convenience, not just when someone sends home a flyer. Make sure parents are informed of their purchasing options!

Start doing some research on what has worked or not worked at your school in the past. Compare total sales from one year to another and try to figure out what the magic sales equation is!

Happy Selling!

The Idea Garden Team

Selling More Yearbooks 101

If you're one of the many school that use yearbook sales as a way to raise money for your student body, you know how important it is to SELL MORE BOOKS. The only way to sell more books than you did last year is to advertise and market this year's book! Depending on your publishing company, you have around two or three months at the beginning of each school year to sell books...make them count! Create a sales and marketing plan with a new event each week that is out of the ordinary...something that will make people WANT a yearbook! Some of our favorite marketing tactics:

Creating a PRESENCE as the yearbook staff makes people curious about the yearbook. Design matching t-shirts to be worn on a certain day each week or when "on assignment" for the entire yearbook staff.

Set up a sales table at every school function parents will be at. Parents are the ones writing the check...you should market to them and make sure they know the books are for sale!

Set up a Yearbook Facebook page so people can ask questions and get their answers. Use this as a place to run contests (who WOULDN'T try to win a free yearbook?) and show sneak peeks of what's going to be in the yearbook!

Offer a payment plan! Many families use "no money for that right now" as a reason for not purchasing a yearbook. What if it could be broken into half down and two payments before delivery?

Create a form to be printed on brightly colored paper that announces to a student, "you're in the yearbook on page ____ !" to hang on locker doors. When a student knows they're in the yearbook, they're much more likely to want one!

Posters in the hallways and cafeteria only go so far. What about hanging posters in the bathroom stalls? Why not put a sign by the clock in each classroom? (yes, students look at the clock...a LOT!) Make sure you switch out all posters with different designs and/or colors. Once signage has been seen in the same spot for a long time, it just becomes part of the landscape...surprise their eyes! Keep it fresh and keep it clever!

Everyone has to walk into school...why not do some advertising on the sidewalk? Use sidewalk chalk to reiterate dates, prices and where kids can order their books!

When you know the parking lot is going to be PACKED (the big game, a concert, orientation night) place flyers on windshields.

Create a yearbook "commercial". Every school has a creative group of kids that would enjoy a creative project that will be seen school-wide. If your school doesn't have a "news channel" or website to play the commercial on, post it to a video hosting site (i.e. youtube) and send out the link so everyone knows where it is!

QR codes are an easy way to play to the "media" side of marketing. You can create a QR code for anything you have on the internet. Add QR codes to posters and flyers to get people to your yearbook facebook page, ordering page, or even the school web page that contains information about yearbook ordering.

Keeping people on their toes when advertising your yearbook is going to keep them interested and enthusiastic about their purchase. Now, get out there and start selling some yearbooks!

Happy Yearbooking!

The Idea Garden Team