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Top 10 Lists Are Fun

Everyone loves a good top ten list, right? Why not put one in the yearbook? OR use one as a sales tool proving that every member of the student body does, in fact, need a yearbook! We'll get you started with our very own top ten list:

TOP TEN REASONS YEARBOOKS ARE BETTER THAN SOCIAL MEDIA

10. Hard drives crash. Yearbooks don't.

9.   You can't sign a cell phone or computer screen with your favorite color of Sharpie. (well, you can, but do you still want the owner as your friend?)

8.   Everybody's doing it - literally. Your grandparents, parents, friends, teachers, mentors, and favorite celebrities were all in a yearbook somewhere at sometime.

7.   Yearbooks are an investment in your future. Think of how much these things will be worth if you (or a classmate) become famous?!?!

6.   Permanent record. PROOF you made your prom dress out of duct tape. I mean, if it isn't in the yearbook, did it really even happen?

5.   Hand written messages are just more fun. No one will ever say that the smiley face you drew in their yearbook wasn't as cute as a colon and parentheses.

4.   SCHOOL PRIDE! You were a fighting bulldog/bluejay/tiger/whatever for at least four years of your life. OWN IT!

3.   Evidence. How else will you prove to your children that skinny jeans have "come back" because they were, in fact, COOL when you were their age?

2.   Yearbooks provide magic moments. That guy/girl you've had a massive crush on for two years, now, actually HELD YOUR BOOK  in their hands. While writing...with YOUR PEN. A message...JUST FOR YOU.  And then they smiled.

And the number one reason that YEARBOOKS ARE BETTER THAN SOCIAL MEDIA:

1.   What else are you going to look at between the salad and your main dish during class reunions?

It's been a great year! Call us, we'll hang out!

The Idea Garden Team

Selling More Yearbooks 101

If you're one of the many school that use yearbook sales as a way to raise money for your student body, you know how important it is to SELL MORE BOOKS. The only way to sell more books than you did last year is to advertise and market this year's book! Depending on your publishing company, you have around two or three months at the beginning of each school year to sell books...make them count! Create a sales and marketing plan with a new event each week that is out of the ordinary...something that will make people WANT a yearbook! Some of our favorite marketing tactics:

Creating a PRESENCE as the yearbook staff makes people curious about the yearbook. Design matching t-shirts to be worn on a certain day each week or when "on assignment" for the entire yearbook staff.

Set up a sales table at every school function parents will be at. Parents are the ones writing the check...you should market to them and make sure they know the books are for sale!

Set up a Yearbook Facebook page so people can ask questions and get their answers. Use this as a place to run contests (who WOULDN'T try to win a free yearbook?) and show sneak peeks of what's going to be in the yearbook!

Offer a payment plan! Many families use "no money for that right now" as a reason for not purchasing a yearbook. What if it could be broken into half down and two payments before delivery?

Create a form to be printed on brightly colored paper that announces to a student, "you're in the yearbook on page ____ !" to hang on locker doors. When a student knows they're in the yearbook, they're much more likely to want one!

Posters in the hallways and cafeteria only go so far. What about hanging posters in the bathroom stalls? Why not put a sign by the clock in each classroom? (yes, students look at the clock...a LOT!) Make sure you switch out all posters with different designs and/or colors. Once signage has been seen in the same spot for a long time, it just becomes part of the landscape...surprise their eyes! Keep it fresh and keep it clever!

Everyone has to walk into school...why not do some advertising on the sidewalk? Use sidewalk chalk to reiterate dates, prices and where kids can order their books!

When you know the parking lot is going to be PACKED (the big game, a concert, orientation night) place flyers on windshields.

Create a yearbook "commercial". Every school has a creative group of kids that would enjoy a creative project that will be seen school-wide. If your school doesn't have a "news channel" or website to play the commercial on, post it to a video hosting site (i.e. youtube) and send out the link so everyone knows where it is!

QR codes are an easy way to play to the "media" side of marketing. You can create a QR code for anything you have on the internet. Add QR codes to posters and flyers to get people to your yearbook facebook page, ordering page, or even the school web page that contains information about yearbook ordering.

Keeping people on their toes when advertising your yearbook is going to keep them interested and enthusiastic about their purchase. Now, get out there and start selling some yearbooks!

Happy Yearbooking!

The Idea Garden Team

Social Networks: How They Can Work For You

In the age of Facebooking, Tweeting and YouTubing, why not take advantage of how connected we all are in promoting your yearbook? At the risk of sounding like we may be pressuring our readers into anything...EVERYBODY'S DOING IT. (seriously, they are...Betty Crocker tweets.) Let's take a look at how these snazzy social networking tools can work for YOU, your yearbook STAFF and help you SELL your yearbook!

FACEBOOK:

Creating a Facebook Fan Page for your yearbook is a GREAT way to keep everyone in the loop as far as timelines, sales, and specials. Anyone can join or 'become a fan', but a great first step to building your fan base would be to divide the student body between yearbook staffers and invite them all to become a fan. Your fan page allows an easy, organized way to share messages, updates, special offers, picture submission and ordering deadlines, ALONG with giving you the tools to gather feedback from members of your student body through quizzes and polls. Facebook also allows your fan page to schedule 'events' through the networking website. Imagine creating an 'event' for "Senior portraits due to yearbook staff" and reminding all the seniors via Facebook as it approaches!

TWITTER:

Not quite as 'involved' as Facebook, Twitter is a quickly growing social networking tool that will allow your yearbook staff to update, or 'tweet' short, pertinent bits of information to any 'followers'. Again, reminders, schedules, updates...with just a few keystrokes the entire student body could be 'in the know'!

YOU TUBE:

What's the one area that your 'media coverage' lacks as far as promoting your yearbook goes? There are all kinds of ways to get the INFORMATION in front of people, but images and type, be they virtual or in print, really only go so far. Why not make a few COMMERCIALS to promote your yearbook? Face it, every school has at least one or two kids that are creative, hilarious, outgoing, etc. that would be perfect for this job! Whether a parody of a popular movie, a reference to the viral video of the minute or a complete original, posting a few commercials on YouTube done BY the student body FOR the student body is sure to be a hit! Once you've posted the commercials to your YouTube channel, you can share it via Facebook AND Twitter (since you'll be utilizing BOTH of those, right?)

By communicating with students, parents, staff in multiple ways, you're sure to reach a broader audience. The more attention you can grab for your project the better! The more enthusiastic you seem about your yearbook, the more excited people are to know about it, participate in it and PURCHASE IT!

So get out there and face-tweet-tube it!

The Idea Garden Team