On Your Mark! Get Set! SELL!
Think it's too early to start selling yearbooks? WRONG! Knowing early in the year what kind of response you're getting from the student body helps you to plan how many pages and what kind of add ons your budget can afford for this year's book. There are some early-in-the-school year events that can help you sell your book. Take advantage! Get together with student council, school administration, or the activities director and see what kind of "bundles" you can create for students. For example:
Back to School Bundle - a sports pass/punch card (whatever your school currently uses), an official school t-shirt, and a yearbook for $XX.
Spirit Week/Homecoming Bundle - homecoming/mascot t-shirt, homecoming dance ticket, and a yearbook for $XX.
* Make sure you cover the expense of all the products, but the discount for purchasing together is substantial enough that they feel like they're getting a bargain!
Back to school gets expensive for families. Give people the option of ordering their book and putting a down payment on it at the beginning of the year and making two more payments throughout the school year.
Does your yearbook publisher have an online ordering option? Do parents know about it? It's handy to be able to hop on the internet and purchase a yearbook when it's at YOUR convenience, not just when someone sends home a flyer. Make sure parents are informed of their purchasing options!
Start doing some research on what has worked or not worked at your school in the past. Compare total sales from one year to another and try to figure out what the magic sales equation is!
The Idea Garden Team