In the age of Facebooking, Tweeting and YouTubing, why not take advantage of how connected we all are in promoting your yearbook? At the risk of sounding like we may be pressuring our readers into anything...EVERYBODY'S DOING IT. (seriously, they are...Betty Crocker tweets.) Let's take a look at how these snazzy social networking tools can work for YOU, your yearbook STAFF and help you SELL your yearbook!
Creating a Facebook Fan Page for your yearbook is a GREAT way to keep everyone in the loop as far as timelines, sales, and specials. Anyone can join or 'become a fan', but a great first step to building your fan base would be to divide the student body between yearbook staffers and invite them all to become a fan. Your fan page allows an easy, organized way to share messages, updates, special offers, picture submission and ordering deadlines, ALONG with giving you the tools to gather feedback from members of your student body through quizzes and polls. Facebook also allows your fan page to schedule 'events' through the networking website. Imagine creating an 'event' for "Senior portraits due to yearbook staff" and reminding all the seniors via Facebook as it approaches!
Not quite as 'involved' as Facebook, Twitter is a quickly growing social networking tool that will allow your yearbook staff to update, or 'tweet' short, pertinent bits of information to any 'followers'. Again, reminders, schedules, updates...with just a few keystrokes the entire student body could be 'in the know'!
What's the one area that your 'media coverage' lacks as far as promoting your yearbook goes? There are all kinds of ways to get the INFORMATION in front of people, but images and type, be they virtual or in print, really only go so far. Why not make a few COMMERCIALS to promote your yearbook? Face it, every school has at least one or two kids that are creative, hilarious, outgoing, etc. that would be perfect for this job! Whether a parody of a popular movie, a reference to the viral video of the minute or a complete original, posting a few commercials on YouTube done BY the student body FOR the student body is sure to be a hit! Once you've posted the commercials to your YouTube channel, you can share it via Facebook AND Twitter (since you'll be utilizing BOTH of those, right?)
By communicating with students, parents, staff in multiple ways, you're sure to reach a broader audience. The more attention you can grab for your project the better! The more enthusiastic you seem about your yearbook, the more excited people are to know about it, participate in it and PURCHASE IT!
So get out there and face-tweet-tube it!
The Idea Garden Team