Fonts: Friend or Foe?
Using the right fonts can create an eye pleasing, cohesive layout to look at. Using the wrong, or more specifically, TOO MANY fonts can create a layout that looks unplanned and thrown together. In the initial planning stages of your yearbook project, it's wise to decide on a 'look' for your book. This includes, but is not limited to: style of layouts, colors used in layouts and fonts used in layouts. Now, as much fun as it is to play with the bazillions of fonts that are available out there, it's a bad idea for your book. Why? The same reason you don't paint part of your kitchen wall red, part blue, part hot pink, part lavender, etc. They don't all 'go'. Generally speaking, it's a good idea to select a 'family' of fonts you plan to use throughout your book. We suggest 3-5 fonts. You should decide on a main header font, a sub header font, a copy font and so on. This way, there will be no question as people work on individual layouts what font goes where and your entire book will look like it belongs together.
Let's take a look at the exact same layout: one with 2 fonts used, another with numerous fonts used.
Aside from the fact that football images would pull the two pages together, there is nothing that blends the two pages into one layout. Even when using two backgrounds that aren't necessarily the same 'look', keeping fonts consistent can help pull two pages (or an entire book!) together.
A few more font facts:
Non serif fonts are fonts that don't have structural details on the ends of the letters. These fonts tend to have a more contemporary or modern feel to them.
Serif fonts are the fonts with 'feet' or the structural details. When looking for a more traditional font, serif fonts are often the answer.
When searching for a font to use for portrait blocks or body copy, K.I.S. it. Keep it simple. Nothing loses a reader more quickly than struggling to read a story because of a poor font choice!
Good luck and happy font hunting!
The Idea Garden Team